Vivid colours fade faster than softer, subtler hues. That means go red only if you can commit to frequent salon visits (at least every six weeks). Also, protect colour by taking lukewarm showers as often as possible. The heat opens up the hair cuticle letting colour sneak out.

Tracy Strycker from salon Allegra recommends using heat-protecting products before blow-drying, straight ironing or curling your hair.