In a matter of just a few short weeks, we have gone from living how we’ve always lived to changing just about everything we do. Schools are out for weeks if not months. Cruises have stopped sailing, and air transportation may be next. Bars and restaurants are closing, sporting events are nonexistent and so many people are now unemployed. If you watch the news or follow social media and see the number of infected keep rising, you can’t help but wonder when (or if) life will return to normal.
As a result of these unprecedented life changes in such a short amount of time, so many people today are frozen in fear. They don’t know what they can do and what they can’t do. They’re numb, fearful and questioning everything.
I believe that the accomplished and determined business owners in our world are facing a unique brand of fears: Will I lose sales and revenue due to the coronavirus? What if I have to lay people off? How can I keep my team and keep them working hard? How will I continue to provide for my family? How long will this last?
Here are five steps you can start taking now to stop being frozen in fear and move forward with your business, your family and living your life.
Step #1: Communicate Often.
You should make an effort to constantly communicate with all of your stakeholders. From your employees to your customers to your partners and vendors, stay in communication with them to share how your business is doing and how you can continue to serve them.
While in-person visits may not be ideal at this time, you can always resort to the good ol’ phone, e-mail, videos or webinars. You can bet that if your customers aren’t hearing from you, they are hearing from your competitors.
Step #2: Be a Valuable Resource.
While money is always important, now is the time to be a trusted resource and friend to your clients and prospects. People today need bold solutions. If you’re actively bringing solutions to your clients, you become a valuable resource. If they’re simply writing a check and never hearing from you – especially in today’s environment – you’ll be first on the chopping block when they have to cut expenses.