Black Owned 905 Business Profile: Erica’s Embrace
My name is Erica Williams. I am a graduate of the Social Service Worker program at Niagara College and I am currently a student at Ryerson University pursuing my bachelor’s degree in Social Work.
I am also a proud mother of four beautiful children. During my employment at shelters that support women and children I noticed that there was a need. Shelters often receive donations of various items for example shampoo, soaps/body wash and make up etc. These donations never included hair or beauty care products for Black women.
One evening while on shift, a resident was searching through the donations. After taking all the items out of the bin, she then turned to me and said, “there is never anything for us in here”. It was after that experience that I started Erica’s Embrace.
It is my mission to continue donating hair and beauty care products for Black women to shelters and community organizations in the Niagara Region and throughout Ontario.
In the spirit of our myNiagara Online community platform we’re here always to show our support and rally our local community together. We thank Black Owned 905 for their leadership in creating this Business Profile series.
Black Owned 905 is a movement designed to support and uplift black owned businesses in Niagara, and surrounding areas. Starting in the Fall of 2020 #BlackOwned905 will be hosting local and virtual black markets to showcase and support black entrepreneurs.