On March 9th, Niagara Inspired Apparel proudly announced the launch of their first website. The website was launched in hopes of helping to grow the Niagara Inspired Apparel brand and provide customers with more insight into the products for sale & the company’s mission, as well as a simpler way to purchase NIA products.
Niagara Inspired Apparel was launched on December 2nd 2020 to promote regional pride in Niagara, and help Niagrans express love for the region they live in. The brand represents the people of Niagara. Whether you’re the one lifting boxes onto trucks, or making important phone calls from your office, Niagara Inspired Apparel is for everyone who comes from the great Region of Niagara, as well as those who simply have an appreciation for Niagara.
The purpose of Niagara Inspired Apparel is to give Niagrans a chance to support the community, while looking great and feeling great in the process. Every month, NIA picks a random charitable organization within the Niagara Region to donate proceeds of product sales to. Purchasing a toque and/or shirt supports the community, while wearing our toques and/or shirts promotes supporting and representing our great region!
“Toronto has The 416 Company, Hamilton has True Hamiltonian, Vancouver has VAN CITY, and New York has Yankees merchandise. I want Niagara to have its own thing. Our logo is meant to represent Niagara the same way the Yankees logo represents New York City. Our logo proudly represents Niagara, makes it clear that it represents Niagara, and the goal is to make our apparel the Yankees merch of Niagara. We’ve looked at what each of the brands I’ve mentioned does to represent their community, and put our own Niagara spin to it.” said Niagara Inspired Apparel President/Founder Robert Lewis II.
The history behind NIA may be inspiring to others wanting to begin their own business. Two individuals by the names of Robert Lewis II and Emily Bisson decided one day that they wanted to do something in honour of their fantastic region. Society is very influenced by fashion and trends, so it began.
The brand intrigues citizens to wear the street wear items that are comfortable, stylish and representative of Niagara. The apparel can be worn on any day and at any time for any activity!