The Town of Pelham has won Gold in the 2021 MarCom awards for the June 30 for 30 campaign, launched as part of the ParticipACTION Community Better Challenge.
The campaign was one of over 6000 entries received by MarCom from across Canada, the United States, and 39 other countries. The Gold level winning campaign in the Strategic Communications: Marketing/Promotion Campaign-Special event category, included extensive social media, a hybrid digital app, local newspaper advertisements, community outreach, and trail signage all designed to encourage community members to be physically active.
“The campaign receiving the Gold level is reflective of the efforts of the community; who embraced physical activity and worked together even while in the height of a pandemic.” said Town of Pelham Chief Administrative Officer, David Cribbs.
The MarCom Awards recognize outstanding achievements by creative professionals and are judged by the Association of Marketing and Communication Professionals (AMCP). Judges are industry professionals who seek out talent that exceeds a high standard of excellence and is a benchmark for the industry. Winners are selected from over 300 categories in print, web, video, and strategic communications. A full listing of all Platinum and Gold level winners can be found on the MarCom Awards website. The Town of Pelham has received previous MarCom Awards in 2019 and 2020.
As a result of the tracked activity, Pelham residents accumulated over 215,000 activity minutes and placed 15th in Ontario. The June 30 for 30 event for 2021, can be found at www.pelham.ca/june30for30