1) Increases traffic for other websites in the community
The larger the number and types of organizations sharing content, the more informative and potentially interesting a website is to a wider base of users. A community website therefore generates and drives more potential traffic to other sites that are linked to it.
2) Makes it easier to find Hyper-Local Content on the Web
A community website, with multiple other local sites connected to it, makes it easier to get found on the Web. Community portal websites score higher in search engine ratings because of it’s broader and inclusive approach to community information.
3) Supports economic development
A portal is more than a directory of local community groups and events; it essentially promotes a positive image of the local community – highlighting it as a dynamic and “connected” place to live, visit and work.
4) Attracts young families and entrepreneurs to our community
Community portals are a valuable asset to attracting new economy workers and young families who are attracted to living in a community that exudes innovative energy and pride of place. All of these potential residents use the internet as their primary resource when researching places to live and work.
5) Promotes Local tourism
The portal not only informs local residents and business owners about current events, community groups, and business activities it also lets others, from outside the community learn more about our Niagara Towns and Cities. It encourages travelers and visitors to include more local attractions, shops and restaurants in their Niagara day trips and vacations.
6) Increases civic participation
Studies completed in other communities with active community portals indicate that when residents have current information in a timely manner, they are more inclined to attend community meetings and to take part in civic activities.
7) Improves efficiency of community resources
As on-line information resources become increasingly centralized and interactive, residents, local businesses, and government will spend less and get more value for the funds that are expended on information technology and advertising.